What I Delivered

• Event Photography & Videography: Lead photographer and director of photography covering rehearsals, backstage prep, runway, and award ceremonies.

• LED & Visual Design: Produced custom panel graphics and coordinated show flow so stage visuals stayed perfectly in sync with live cues.

• Live Social Media Content: Shot and delivered same-day highlight reels and vertical clips optimized for Instagram, TikTok, and Facebook.

• Digital Engagement Systems:

  • Set up and managed a pay-per-view voting system that enabled fans worldwide to participate in contestant voting.

  • Created and managed a secure online voting platform, ensuring smooth operation throughout the event.

  • Designed a simple, high-converting landing page to funnel viewers to the voting system.

  • Planned and executed a targeted Facebook Ads campaign to drive traffic and boost event awareness.

• Team Leadership: Managed on-site shooters, gaffers, and DIT support to keep media hand-offs seamless and on schedule.

• Brand Consistency: Ensured every photo, clip, and graphic upheld Miss Panamerican’s international brand standards for sponsors, tourism boards, and partner networks.

Impact

• Increased online engagement during the event by over 150% compared to the previous year’s coverage.

• Generated significant additional revenue through pay-per-view voting participation.

• Delivered final edited assets within 48 hours, enabling immediate post-event publicity.

• Helped secure new sponsorship interest by showcasing professional, culturally rich visuals across multiple platforms.